MANEGMA 2014 @ SRINIVAS INSTITUTE OF MANAGEMENT STUDIES

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Manegma 2014,a one day national conference on the theme Changing Trends in Management, IT & Social Sciences was inaugurated at Srinivas Institute of Management Studies, Mangalore, a Unit of A. Shama Rao Foundation’s Srinivas Group of Colleges.
Rev. Fr. Onil D’Souza, Director, St. Anthony Charitable Institute, Jeppu, Mangalore inaugurated the conference. In his inaugural address he emphasized the requirement of an open mind and the habit of exploring the world and opportunities therein, in order to achieve success in life. “Identifying opportunities is a matter of perception, where one does not find any opportunity,others might find plenty” he said. He congratulated the Institution for organizing the conference that provides an opportunity to learn as well as to contribute what is learnt to society.
Prof. (Dr.) T. Mallikarjunappa, Professor and Chairman, Department of Business Administration, Mangalore University delivered the key-note address. In his address he highlighted the changing trends in management and its applications in one’s life and emphasized that it is not restricted to business alone but also to all aspects of life. He elaborated on the changes that have taken place in world economy and its repercussions on the society at large. Giving the contrasting livers of Steve Jobs and Ratan Tata – two well-known successful business men – as an example, he said “Professionals are non-conformists, but all non-conformists are not professionals”.
Sri CA A. Raghavendra Rao, President, A. Shama Rao Foundation, Mangalore presided over the function. He motivated the audience to balance their life effectively between work and entertainment to be successful in achieving their dreams and nation building. He quipped that common sense is most uncommon and the one who knows the power of common sense have been very successful in their endeavors.
Sri A. Srinivas Rao, Vice-President, A. Shama Rao Foundation, Mangalore was the guest of honour of the programme. He, after releasing the proceedings of the conference, highlighted the importance of hard work and commitment in achieving success.
Prof. P S Aithal., Principal of the Institution welcomed the gathering, Sri. AmithMenezes, Convener of the conference elaborated on the proceedings of the day, Smt. Shailashree V. T.,coordinator of MBA programme of the Institute proposed the vote of thanks.
132 papers from around the nation were presented during the conference in 6 parallel technical sessions which were chaired by Prof. Anil Kumar, Principal, Vijayalakshmi Institute of Hospitality Sciences, Mangalore, Dr. Mohan Singhe, Associate Professor, MSW Department, Mangalore University, Dr. Yatheesh Kumar, Associate Professor, University College Mangalore, Dr. Vasudev., Professor, MCA Department, Srinivas Institute of Technology, Dr. Narayana K., Director, MSNM Besant Institute, Mangalore, and Dr. Vishnu Prasanna, HOD, Department of Business Administration, Srinivas Integrated Campus, Mukka. The presented papers are published in the proceedings of the Conference with an ISBN Number.

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